Welcome to Media Studies
Media Studies is a Key Stage 4 subject that pupils can opt to take as one of their GCSE options. It is only taught as a discreet subject in Years 10 and 11, but its roots are established within Key Stage 3 English lessons. Media students are encouraged to understand the four key concepts of Language, Institutions, Audience and Representation and through analysis of Media texts are empowered to create their own products and marketing campaigns.
Key Stage 3
Year 7 English students study how the Media ‘language’ of film helps to create and shape the narratives and visuals that we experience on a day to day basis.
In Year 8 English, students continue to develop their knowledge by learning how marketing campaigns are conducted – from initial ideas; to identifying target markets and then creating suitable campaigns in order to make a product successful.
Year 9 English students study how newspaper articles are written according to rules of composition and political bias and how language creates this impact.
Key Stage 4
GCSE Media Studies for examination in 2019: AQA – 8572 http://www.aqa.org.uk/subjects/media-studies/gcse/media-studies-8572
For further information please contact the Media subject leader, Mr. Hogg on Hoggm@wes.swecet.org
When students opt for GCSE Media Studies in Year 10, they are encouraged to ‘unplug’ themselves from the Matrix of Media representation that surrounds us. The four key concepts of Media encourage students to step back from what we are bombarded with everyday in terms of newspapers, television, and the internet and to understand what the true purpose of Media products really are. Typically, GCSE pupils study how adverts are created in terms of audience research, camera techniques and codes and conventions. They also study how products and TV shows are promoted using Cross Media campaigns in order to reach their intended audiences fully.
In Year 11, pupils are expected to create a complete Media product and to document the process from initial ideas, to production, through to evaluation. The GCSE Media exam topic changes every year, and in recent years has ranged from The Popular Press to Action Adventure films.
The GCSE course follows the AQA specification and is assessed via controlled assessments and one terminal exam.
- Controlled Assessment = 60% of the final grade
- Terminal Exam = 40% of the final grade.
- Exam Results for the academic year 2010-2011 = 76% A*- C
For further information, please contact the Department Leader, Mr Hogg, on email@example.com.